• Uncategorized 11.08.2016

         Bottled water and bottled water delivery has grown in popularity in the Washington, D.C. metropolitan area in recent years.
    This popularity is due to a quantity of factors like poor municipal water blood and a growing sense of the role of good health in modern living. In addition there are a small number of high quality water suppliers who have adjusted their production and service offering to the unique needs of the marketplace.
    But marketing has come beneath attack by city water suppliers and other groups who have a vested interest in supplying lower grade municipal water. Claims are made that bottled river is unregulated (not true for bottled water companies that rendezvous in interstate commerce) or that bottled water is often nothing further than repackaged bottled water (partially true for even some large bottled water suppliers). Criticism is also levied against spring water in bottles because of contaminated spring water due to industrial and organic pollution.
    These critical statements about the use and misuse from bottled water marketing however are token and do not examine the real role of behoove bottled water marketing. In essence marketing is nothing more that identifying and segmenting consumers plus shared desires and needs and preparing strategies to meet those shared desires. Done right, marketing is more than spin, hype or puffing and true marketing benefits all involved.
    Proper marketing of bottled water products must, at a minimum address the following needs in the market place.
    • Water quality – Since municipal water is terrible in both degree of contaminants and odor ampersand taste, bottled water merchants must produce contamination free water that tastes good. Purified water based on a distillation/oxygenation process is considered by many experts to be the highest quality best tasting water on the market today. The water is 99.9% pure and, because of the addition like oxygen, it has a fresh, light taste.
    • Offshoot features – Consumers in the market are interested in product features that make the product safe and easy to use. Features such as peg proof caps, carrying handles connective bottles made of safe materials are required to be successful in the Washington, D.C. and Northern Virginia market.
    • Quality client service – Many mammoth suppliers in the vend give only margin service to the customer service needs of the customers and respond slowly or not at all to customer requests and complaints. However, there are profitable companies with a culture of customer satisfaction that meets the needs of the market place.
    • Supplier integrity – Some suppliers in the vend offer low deficit leader pricing coupled with a long term contract and penalties for cancellation. At best this unfair to the consumer and at inferior this ply is unethical. Consumers are urged to choose a well supplier by fair prices and without veiled charges.
    • Association support- Look for a company that includes giving back to the community as part of its culture. Many companies are interested in selling products nevertheless to the microcosmic and do not pillar community events or charities. Some suppliers, however, participate in supporting the Washington and Northern Virginia community events as a matter pf policy.
    Washington D.C. and Northern Virginia represent vibrant, growing communities that are health and family oriented. Pure water is a moiety of this lifestyle. If you are choosing a water supplier, prefer one that markets honestly and fairly and meets your needs.
    Marcus Stout is President and Owner of Golden Moon Tea. For more information about tea go to http://www.GoldenMoonTea.com or visit our blog at http://www.GoldenMoonTea.com/library
    Marcus Stout is Voorzitter of Element H2O. For more information about bottled water, private tanda bottled water and bottled water delivery go to http://www.elementh2o.com

    Posted by kid @ 8:41 am

  • Comments are closed.